Beginning

It is good to be king - Every day your work is new and different every day you have to push in new directions. Working in an environment that has shaped according to your own criteria on how to run a business, it's unbelievable.
Losing bothers - Close a company is very difficult in all aspects of your life. You'll have to explain why close to the people who lent money and do not be recoverable. Many entrepreneurs fail before you succeed. Fight all you can.
Taking a single plan will fail - People who start with one objective, to sell at a big company, they will see their options very limited. Plan as many ways better for your company so you always have a Plan B if the sale (or your first track) does not work.
Prudence becomes lack of decision - is very well researched your market and talk to potential customers about your ideas. But an excess of this can be a hindrance to begin.
The momentum is built now - only begins, do whatever you can. A prototype is worth 10,000 words. Once you start, you'll have people to help you.
starts when you're excited that more fearful - The lack of fear is irrational, and too afraid weakens ..

The idea

Make case to the idea do not be left in peace - Sometimes an idea hits you and you did not get stop thinking about it. Make the case to that idea! Start working on it. Did you get out of bed and have some ideas written on it? That is you have to choose.
If your hidden secrets of the market, the market will hide its secrets from you - sometimes entrepreneurs kept their brilliant ideas, we should all be concerned about developing an idea into a market with no interest.
it immediately is not an immediate - The whole world tells you that your idea is brilliant? Escapes. If the idea is so obvious the market is full of competitors, and you can not move forward.
construct what they know - this is the most basic advice. Before starting a company to stop thinking and make sure that your need is a general need - remember that not everyone is in front of a computer.
Give the people what they need, not what they say they need - the interviews are dangerous. Sometimes people say they would buy one type of product there and then if you do not, or an idea may sound awful, and then sold the product very well. If the questions of style are often poor or not, a better valuation range.
Your ideas will be better the more you know about business - For the engineers do not like to hear this, but the more you know about everything, you will have better ideas.

People

Three is good, two is perfect - Have too many co-founders makes decisions hard to take. If you're on your own, you'll need to bring all the problems. Three people can work well together, but having two founders is best.
works only with people who believe in it - Work only with people you like, is much more fun and more productive, which peeled with very clever people, but that does not fit you.
Work with people who believe in you, really - Find the people who really want to work with you, and put them in positions where you need it. I better go and do more.
Big things are made by people who share passions, not for people who have been convinced - better wait and find the person who believes in your cause, having to convince someone to co-founded a company you.

Product

Good ideas are useless if there are great needs - This is the classic mistake of enterprising engineers. It is better to start with the need and resolve to see how the best possible way.
Build as simple as possible - Make the simplest possible product that solves this need. Simplicity leads to clarity in everything you do.
Solve problems, not potential problems - You can spend a lot of money on solutions to problems that do not have and that may not have. Works in the most serious problems now and leave the rest out.
Test everything with real people - this is incredibly helpful. Find people who use computers because they have to and not because they like it. Nesting skuas $ 20 per 20 minutes, and you will be rewarded 100 times more.

Money

starts with nothing and have nothing for a long time - Small Budgets make you focus. Do not leave to find a lot of money just to start. Start with the bare minimum to get going, and use the limits to motivate and enhance your solutions.
t let them know that you are keeping a secret - To say to an investor, "I can not talk about it" is terrible. It's good to be watchful, so that your potential investors do not give your information to your competitors. You'll have to keep secrets, but as diplomatic as possible. Learn to lead the conversation to where you want. And as you feel comfortable with this investment, give more.
no means yes means maybe and maybe - you should not ever heed a "no" from someone with whom you work. Accept no requests feedback, and occasionally send updates on how you go on the market. Do not stop seeking until investors who have not signed, and promises not accept Medi-style "Inveritremos in your business if you do another investor."
For investors, the product does not mean anything - In a presentation to investors, transparency must be on the product, and the rest to cover the market, competitors, economic, investors, experienced team . The product matters less to most investors that the credibility of the team, the properties on the market. Obsesionate in your product in your time, your business presents everywhere.
The best way to get an investment is no need - If you have a business with real customers and are paying all your bills will be more likely to get a round of investment that you need to survive that round. The phrase "We can accelerate our growth with more money" calls more attention than, "I need your money or close"